Fudge Clean Blonde Violet Toning Shampoo is great for bleached or naturally blonde hair. Can be used also on grey hair to lock in ashy tones and prevent brassiness. . Violet Toning Shampoo balances out the yellow tones from the hair, and leaves hair hydrated and replenished. Great to tone freshly dyed hair, or as a weekly touch-up, this shampoo is very heavily pigmented so if you want to use daily you might experience a lovely violet tone. Otherwise mix with your current favourite shampoo for less impact. This purple shampoo really packs a punch, it is the most powerful product for neutralising blonde hair and comes straight out of the tube a bright, vibrant Violet. Now with Hydrating Guarana.